5 Marketing Tips to Get Started Today
Your website, social media, and ads are often the first things potential guests will see when they’re considering your park or campground. And that first impression? It needs to be spot on. Lisa, the Performance Manager at Booking Boosters, knows just how crucial this is. She has five marketing strategies to help boost your online visibility and increase bookings.
1. Optimise Your Website
Your website is the first stop on the guest journey. It needs to be a place where visitors can feel the atmosphere of your park or campground, with clear, useful details about what you offer. Showcase stunning images that capture the experience, and make sure every accommodation type has its own SEO-friendly page. Include strong headlines, high-quality photos (with alt text), and a helpful FAQ. Don’t forget to create seasonal or event-related landing pages – they’ll perform well on Google and draw in your target audience.
2. Leverage Social Media
Social media is your chance to show off your park’s vibe and stay top of mind. Keep a content calendar to stay organised and ensure you’re extra visible during peak booking times like January or May. Alternate between inspiring content and practical updates. And always link to the relevant booking page so guests can easily reserve their stay.
3. Maximise the Power of Online Ads
Google Ads help you show up right when people are searching for a vacation. With Google Hotel Ads, your prices are displayed alongside those of tour operators, and you can add a direct booking link to your website. This strategy cuts out commission fees and increases your chances of converting visitors into guests.
4. Partner with Influencers or Affiliates
You don’t need big-name influencers to make an impact. Smaller, niche influencers often have loyal, engaged audiences that align with your target demographic. Offer them a stay in exchange for content, and give them a unique promo code or landing page to share. This makes the results measurable and authentic.
5. Build Strong Email Relationships
Email is still one of the most effective ways to nurture relationships and drive bookings. Start by building a solid mailing list with a compelling incentive like a discount or special offer. Segment your list by target group or behaviour, and send personalised emails with relevant tips, offers, and links to the right dates or accommodations for direct bookings.
Whether you’re just getting started or already have a strong presence online, there’s always room to grow. Take it one step at a time, figure out what works best for you, and build a strategy that strengthens your online visibility and boosts occupancy year-round. Need help or want to hand off your online marketing? Contact us, we are here to help you thrive!