Booking Boosters - Online marketing experts in the recreation industry
Maximise direct bookings with branding and performance-based marketing.
Give your online visibility a powerful boost and make your own website the place where your target audience books. We make the difference by combining strong branding with data-driven marketing. This not only attracts more relevant visitors, but also encourages more direct bookings. Together, we achieve optimal occupancy rates and higher turnover for your campsite, holiday park, resort or hotel.
Your proactive marketing partner
As a strategic extension of your recreation business, we are more than just a marketing agency. Thanks to full integration with our own PMS and CMS, we ensure that software and marketing work together seamlessly to deliver the best results. Whilst we roll out smart marketing strategies, you can keep your focus on your guests. Together, we drive sustainable growth based on data, not assumptions.
DATA DRIVEN MARKETING
Informed choices
By analysing data and closely monitoring your park’s occupancy, we can pinpoint exactly where opportunities lie. Moreover, our unique benchmark dashboards make results measurable and predictable.
OFF YOUR PLATE
The Booster formula
Successful recreation marketing requires specialist knowledge and time. Our experts in areas such as content, SEA and social media take this completely out of your hands. They join forces to position your recreation business strongly in the market.
ANTICIPATING THE FUTURE
Trend monitoring
The recreation industry is changing very rapidly. We continuously monitor trends and immediately apply the latest techniques, such as AI, to your marketing strategy. This allows us to respond early to changing booking behaviour.
Years of industry expertise
150+ success stories.
Since 2017, our approach has been the standard for recreation businesses aiming for maximum online visibility and direct website bookings. Over 150 holiday parks, campsites, resorts and hotels have already taken the plunge and seen their website performance improve.
Data over assumptions
Gain control of your occupancy through real-time data analysis.
Are average prices rising? Are bookings mostly last-minute, or do guests booking well in advance? We respond to these trends so that you can achieve the best possible results. Thanks to our unique benchmark dashboards, we can directly compare your performance against the market standard. This gives us the tools to make proactive adjustments rather than reacting to events after the fact.
Decisions we base on data:
- Boosting specific properties
- Launching campaigns at the right time
- Allocating budgets efficiently across channels
The Booster Formula
Building an unbeatable marketing strategy together.
A successful online presence isn’t built on isolated channels, but on a solid foundation where your branding and our data-driven techniques reinforce one another. We believe in a powerful partnership where our experts and your vision come together. By seamlessly aligning different disciplines, we create a strategy that not only boosts visibility but also underpins structural growth.
GET FOUND
Search Engine Optimization
With SEO-optimised pages and linkbuilding, we improve your organic visibility in search engines.
GET NOTICED
Google Ads
Reach guests who are ready to book right now. We buy ad space for the most relevant keywords.
BE BOOKABLE
Google Hotel Ads
Shorten the path to a booking. By displaying your prices and availability directly, you make booking easier.
BE IN DEMAND
Social Media Advertising
With powerful images and inviting texts, we build anticipation for holidays on Instagram and Facebook.
STAY IN TOUCH
Email Marketing
Turn a one-off guest into a loyal fan. By keeping guests up to date with the latest news, we increase customer loyalty.
BE LOVED
Affiliate Marketing
Nothing works as well as word-of-mouth. Let bloggers and influencers recommend you to their loyal followers.
STAY INFORMED
Real-time Dashboarding
No vague reports, but 24/7 insight into the results. You can see exactly which channels generate the most revenue and how every euro contributes to your occupancy.
BE EFFICIENT
Automations & AI
We stay ahead of the curve with the latest developments. With integrations and automations, you’ll never spend a penny too much on a holiday period that’s already fully booked.
BE USER-FRIENDLY
Conversion Optimisation
Get more out of your existing traffic. We continuously test which elements on your website work best to turn a visitor into a guest.
The experts behind Booking Boosters
Our secret weapon? Years of experience.
Success in the recreation industry requires specialists who know the industry inside out. Behind every campaign and webpage is a team that speaks the language of recreation business owners and combines years of experience with expertise in every marketing discipline.
When you choose Booking Boosters, you’re expanding your own organisation with driven marketers who each master their own discipline.
- Marketers with a passion for the recreation industry
- Countless specialists working for you
More than just rentas
Specialists in holiday home sales and lead generation.
As well as maximising bookings, we also support recreation operators and property developers with the sales side of the business. Our specialist team in lead generation marketing focuses entirely on attracting high-quality leads for the sale of holiday homes and plots. We also lay a solid foundation for future rental ambitions by focusing on brand awareness at an early stage. This gives potential buyers the confidence to invest in your park.
Frequently asked questions
When can I use Booking Boosters?
When can I use Booking Boosters?
To get the most out of your marketing, we work exclusively with users of the Booking Experts reservation system (PMS) and website (CMS). This ensures that your reservation system, website and marketing strategy are seamlessly integrated. This full integration enables us to run campaigns based on real-time data and to work with a well-functioning, conversion-focused website.
Do you use Holiday Media’s CMS? If so, you can also count on the expertise of Booking Boosters.
Do you also provide international marketing?
Do you also provide international marketing?
Absolutely. The recreation industry doesn’t stop at the border, and neither does our expertise. Our native German, French and English marketers know their markets inside out. This enables us to reach international guests looking for accommodation in the Netherlands, whilst also supporting holiday parks and campsites abroad with their online visibility.
What types of recreation businesses does Booking Boosters work with?
What types of recreation businesses does Booking Boosters work with?
Booking Boosters provides data-driven marketing for the entire recreation industry across Europe. Whether you manage a small-scale park with 7 properties or are a large organisation with dozens of parks across Europe, our strategy is scalable and effective for everyone. Amongst others, we work with:
- Holiday parks and campsites
- Resort and hotels
- Rental organisations and property developers
How much does Booking Boosters cost?
How much does Booking Boosters cost?
Because every recreation business is unique, we offer various subscriptions tailored to your specific needs and budget. Whether you’re looking for partial support or a complete take-care-of-it-all solution for your online marketing, there’s always a suitable option.
Curious to find out which boost suits your holiday park or campsite best? Get in touch with us, and we’ll look at the options and costs together.
What marketing tools do you use?
What marketing tools do you use?
To implement our marketing strategy effectively, we use our own real-time dashboards. We consolidate all data streams here, so that we have insight into the cost per result and the performance of your campaigns at any time of the day. This enables us to make rapid adjustments where necessary.
In addition, we use various specialist tools such as:
- Google Analytics 4 (GA4)
- Google Search Console
- Clarity
- Convert
- Ahrefs
Do you use Google Hotel Ads?
Do you use Google Hotel Ads?
Yes, Google Hotel Ads is a key part of our marketing strategy. By displaying your real-time prices and availability directly on Google, we shorten the path to a booking and encourage more direct bookings on your own website. Thanks to the seamless integration with the Booking Experts reservation system, this information is always up to date.
How do you respond to developments in AI?
How do you respond to developments in AI?
AI has become an integral part of any modern marketing strategy, and we use it on a daily basis to achieve the best possible results for our customers. For example, we use AI to build smart automations and send notifications about fully booked holiday periods. This allows us to act more quickly and accurately to deliver the best results for you.
In addition, we optimise pages not only for SEO but also for GEO (Generative Engine Optimisation). This ensures you are also visible in Google AI overviews and the responses from LLMs (Large Language Models such as ChatGPT, Gemini or Copilot).
Be part of our journey
Let’s increase hospitality together
Discover how Booking Boosters can take your recreation business to the next level.