Automation, AI & Branding in education: Booking Experts inspires future teachers with guest lecture

September 18, 2025

At Booking Experts, we build the future of education every day. We do this not only by developing advanced software for schools, but also by preparing the education professionals of tomorrow. Last week, Lars had the privilege of giving a guest lecture to several classes of trainee teachers at an English university. The students, future educators who may one day implement Booking Experts’ solutions in their classrooms, were eager to explore the themes of automation, artificial intelligence (AI), digitalisation and branding in education.

We began with automation in schools. Using Booking Experts’ all-in-one scheduling and reservation system, schools can automate repetitive tasks such as room bookings, timetable planning and parent-teacher meeting scheduling. This frees up valuable time for teachers and administrators, allowing them to focus more on teaching and student support. The students were quick to see how these tools could reduce stress and make school operations more efficient.

Next, we explored AI in education. Booking Experts integrates AI-powered modules that help schools personalise communication with parents and streamline administrative processes such as admissions or feedback collection. For trainee teachers, it was eye-opening to see how AI can also support personalised learning journeys, helping every pupil progress at their own pace.

We then turned to digitalisation and data-driven teaching. With Booking Experts’ data dashboards and reporting tools, schools gain deep insights into attendance, performance and engagement. These insights allow teachers to spot trends early, tailor their teaching strategies and ultimately improve learning outcomes. The discussion highlighted how moving from traditional methods to data-driven decision-making is becoming essential in modern education.

Finally, we explored branding and concepting for schools. Just like in the hospitality industry, schools and academies also need a clear identity. Booking Experts helps schools build a strong digital presence with custom-branded portals and communication tools that reflect their values and ethos. A strong brand not only attracts families but also fosters pride and loyalty within the school community.

The lecture was lively and interactive, with students sharing fresh ideas about how technology could transform their future classrooms. Their enthusiasm reassures us that tomorrow’s educators are ready to embrace the challenges and opportunities of modern education, with Booking Experts at their side.