Create the Ultimate Guest Journey with ParcVu – Phase 6: Post-stay
As a hospitality professional, your mission is clear: to give your guests an unforgettable experience. When they leave satisfied, you’ve succeeded.
But the journey doesn’t end at check-out. The post-stay phase is often underestimated, yet it’s the perfect time to strengthen relationships, turn guests into loyal advocates, and encourage them to return. With the right approach and a little automation, you can extend the magic well beyond their stay.
Why Post-stay Matters
Right after departure, the experience is still fresh in your guest’s mind. This is your window to collect valuable feedback, make a lasting impression, and inspire the next booking.
Collecting Reviews: Turning Opinions into Opportunities
Guest reviews are essential for attracting new visitors and improving your services. The post-stay phase is the ideal time to request them.
How to encourage reviews:
- Automated requests – Send a friendly email shortly after departure, inviting guests to leave feedback.
- Incentives – Offer a small reward, such as a discount on their next stay, for completing a review.
- Direct links – Include one-click access to platforms like Google, TripAdvisor, or your review page.
Stay in Touch with Automated Emails
A well-timed follow-up email shows you care and helps keep your brand top of mind.
Key post-stay emails include:
- Thank you message – A personalised note expressing gratitude for their stay.
- Feedback request – Emphasise how valuable their opinion is for improving guest experiences.
- Exclusive offers – Add a promo code or discount to encourage a future booking.
Guest Labelling: Personalisation for the Future
By adding labels to guest profiles in your PMS, you can remember their preferences and tailor future offers.
Label examples:
- Preferences – Room location, dietary needs, or favourite activities.
- Feedback-based tags – Mark guests who left particularly positive or constructive reviews.
- Frequency – Identify VIPs or loyal repeat visitors.
Clear and Accurate Final Billing
A flawless final invoice leaves a professional last impression. With ParcVu’s automation tools, this process is seamless:
- Automatically send invoices after departure.
- Return security deposits instantly if everything is in order, or withhold the appropriate amount for damages and refund the rest, quickly and transparently.
Remarketing: Bringing Guests Back to the Inspiration Phase
The post-stay stage is a prime opportunity to re-engage guests and guide them back to dreaming about their next trip.
Remarketing strategies include:
- Email campaigns – Send seasonal offers, exclusive deals, or event-based promotions.
- Retargeting ads – Show personalised ads to past guests with visuals and packages designed to spark their interest.
The Power of Post-stay
This phase is more than a farewell; it’s the beginning of the next booking. By strategically using reviews, follow-up communication, and remarketing, you can turn happy guests into loyal brand advocates. The result? Higher satisfaction, stronger relationships, and more repeat visits.
💡 Tip: Want to see how ParcVu automates and personalises every step of the post-stay process? Schedule your demo today and discover how easy it is to keep guests coming back.