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🏕️ Customer Story: BreeBronne Holiday Park Grows 50% in Two Years

How a 5-star park transformed operations trough smart systems and strategic choices

In this edition of our holiday park spotlight, we speak with Lex de Groot, General Manager of BreeBronne Holiday Park in Maasbree, the Netherlands. Lex shares how BreeBronne evolved from a traditional campsite into a full-service, 5-star destination and how smart technology and data-driven decision-making with Booking Experts played a key role in their rapid growth.

 

A Fresh Direction for a Trusted Park

Lex, can you tell us a bit about BreeBronne and your role?

“Absolutely! I’m Lex de Groot, General Manager at BreeBronne for the past two years. We’re a 5-star family holiday park, surrounded by water, which gives our location a unique, relaxing atmosphere. That’s one of our biggest strengths.”

 

From Campsite to Full-Service Resort

How has the park changed since you came on board?

“BreeBronne used to be a fairly traditional campsite. We’ve since made major upgrades, adding more facilities, more accommodations, and shifting our focus to the complete guest experience. Today, we offer a full range of options, from camping to luxury stays.”

 

Choosing Booking Experts

Why did you decide to switch systems?

"Our previous setup just wasn’t cutting it, especially when it came to data and visibility. We needed more than a basic booking tool.
 That’s when we found Booking Experts. It gave us the ability to manage based on real-time data, trends, and strategic insights."

 

Data-Driven Decision Making

What kind of data do you focus on?

"Mainly occupancy rates, guest origin, and average length of stay. For example, German guests have different expectations from Dutch guests we adapt our services accordingly. Even our catering changes: we now stock regional beers that fit guest preferences."

 

A Smooth Start

How did the onboarding process go?

“Very smoothly. The step-by-step plan helped us set everything up fast. The team guided us well, and we even discovered features we hadn’t considered before. It was more than just implementation, it was insight.”

 

The Power of Great Support

How does your team experience working with Booking Experts?

“In my opinion, Booking Experts has the best support of any provider we work with. During onboarding, every question was answered professionally, often within 20 minutes. And that high standard of support hasn’t changed.”

 

A Complete Solution

What’s the biggest benefit for your park?

"We use the full suite: Booking Experts PMS, CMS, and their marketing services. This allowed us to move everything at once.
 Our website is always up-to-date, and we can make changes ourselves, no longer waiting for developers. That flexibility has been a huge win."

 

50% Growth in Just Two Years

Have you seen concrete results?

"Absolutely. Since moving to Booking Experts, our holiday rental occupancy has grown by 50% in just two years.
 Camping and glamping occupancy have also risen significantly. The Booking Boosters marketing team played a huge role in that."

 

Integrated and Efficient

You also use other tools — how do they integrate?

"We’ve connected systems like gate access, technical support, and digital keys — all managed through Booking Experts. It’s much more efficient to have everything in one place.
 And thanks to the App Store, we link directly with major OTAs. If an OTA doesn’t connect with Booking Experts, we’re not interested."

 

What’s Next for BreeBronne?

How is Booking Experts helping you prepare for the future?

"We’re expanding, adding many new accommodations in the coming years. With Booking Experts, we can easily enter them into the system they go live instantly on our site and OTAs.
 Many units are owned by investors, and the Owners Module helps us manage their financial reporting clearly and professionally."

 

Final Thoughts

Why would you recommend Booking Experts?

"That’s simple: if you want to be the best, work with the best. We didn’t choose the cheapest solution, we chose the one that helps us grow.
 And that’s the mindset we apply to all our partnerships."

Want to scale your park like BreeBronne?
 👉 Let’s talk. We’re here to help.