Discover what guests really think with your own review form
Guests today are used to sharing their opinions everywhere: on Google, Booking.com, social media, and even in WhatsApp groups with friends. This makes it especially important for vacation parks to start the conversation themselves. After all, you would much rather hear feedback directly from your guests than discover it for the first time on an external platform.
With a smart in-house review form, you stay in control. You not only learn how guests experienced their stay, but also identify areas where you can make immediate improvements. Consider reception, accommodation, facilities, hygiene, or even sustainability. Often, a critical comment is the best indicator of growth.
Why your own review form is indispensable
External reviews can be useful, but they are often too general. In addition, they take visitors away from your website, and retrieving feedback can be difficult.
With your own form, you can:
- Ask questions that are truly relevant to your park.
- Link feedback to a guest in your reservation system, allowing you to respond and improve their experience for their next stay.
- Automatically display positive responses on your website or social media (only if you want to, of course).
In this way, every review becomes both an opportunity for improvement and a marketing tool.
5 tips for building your review form smartly
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Automatically translate
Guests expect convenience. Make sure your form is available in multiple languages and include a brief explanation of how it works. This way, everyone feels welcome to provide feedback.
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Start with a clear introduction
Explain what a score of 1 or 10 means in your form. Also, state clearly how you will use the feedback and thank the guest in advance for taking the time to respond.
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Combine different types of questions
Use a mix of numbers (1–10), yes/no questions, and short open-ended questions. Numbers make your statistics easy to interpret, but the real insights come from the comments.
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Highlight one answer
Long reviews are often skimmed or ignored. On your website, show one standout answer per review. For example, “What did you like best about your stay?” Use the rest of the responses for internal improvement.
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Keep it short and mobile-friendly
Specify in advance how long the form will take (“1 minute”) and ensure it works smoothly on mobile devices, as most guests complete it on the go.
From feedback to action
Set aside regular times to analyse reviews, such as weekly or monthly. Modern reservation systems often send automatic summary emails with the latest feedback. This allows you to quickly identify areas where your park scores lower and take targeted action. The next review will immediately show whether your efforts have been effective.
Conclusion
A review form is no longer an optional extra; it is an essential tool for every vacation park. It provides immediate feedback, strengthens your relationship with guests, and also generates powerful marketing content.
Do you have questions or want to know how to implement a customised review form? Feel free to contact us, we’d love to explore the possibilities with you!