Freshwater Beach Holiday Park: How ParcVu powered by Booking Experts is transforming their guest experience

Situated along England’s scenic south coast, Freshwater Beach Holiday Park is a favorite for families and holidaymakers. With a private beach, acres of countryside, indoor and outdoor pools, a sauna, hot tub, and even a 10-pin bowling alley, it offers a full-service holiday experience. 

Behind the scenes, however, managing bookings, tracking marketing spend, and ensuring operational efficiency became increasingly complex as the park grew.

Challenges with the old booking system

As General Manager James Newman explains, the park’s previous booking system was limited. The team struggled to determine whether marketing efforts were paying off, while slow booking updates created extra work for staff.

“It was really important to know that the money we were spending on advertisements was being used effectively,” James recalls. “But our previous system just didn’t give us the data we needed.”

Key operational challenges included:

• Slow booking updates that delayed front-desk operations
• Limited insights into marketing performance and occupancy trends
• Inefficient task delegation across departments
• Complex holiday home sales and owner account management

How ParcVu Powered by Booking Experts simplified operations

After evaluating multiple platforms, Freshwater Beach selected ParcVu powered by Booking Experts, a modern holiday park management software designed to make operations simpler, provide actionable insights, and support long-term growth.

Key improvements included:

• Customizable workflows – staff can update bookings instantly and adapt to guest requests on the fly
   
• Step-by-step onboarding – tasks are clearly delegated, saving managers and team members valuable time
   
• Responsive support – expert guidance is available without being overbearing
   
• Intuitive interface and detailed reporting – staff can navigate easily, and management now has insights into marketing, occupancy, and financial performance, with seamless website integration

James summarises the impact:

“ParcVu lets us make quick changes. Our previous system was slow, but now we can adapt instantly and see what’s working.”

How daily operations and guest experience improved

After implementing ParcVu powered by Booking Experts, the park achieved measurable improvements:

• Faster bookings – reservations and extensions now take seconds, freeing staff to focus on guests
   
• Efficient task management – delegating and tracking responsibilities is simple and transparent
   
• Actionable insights – detailed analytics give the team confidence in marketing and occupancy decisions
   
• Seamless guest experience – check-ins, bookings, and extras happen smoothly
   
• Transparent holiday home management – owners have easy access to accounts and upgrade options
   
• Prepared for growth – ongoing updates ensure the system scales with the park

“Extending a guest’s stay used to take several minutes. Now it’s done in seconds. Our team can focus on welcoming guests instead of chasing updates.” – James Newman, General Manager

Looking Ahead

With ParcVu powered by Booking Experts in place, Freshwater Beach is ready to handle seasonal peaks and plan for the future. Detailed reporting helps control marketing spend and track occupancy, while ongoing system updates keep the park at the forefront of guest service.

James is optimistic:

“We see this as a chance to streamline our operations and deliver even better service. With more features always on the way, we’re set up for long-term growth.”

What this means for your holiday park

Freshwater Beach’s journey shows that the right holiday park software can transform operations, boost guest satisfaction, and support sustainable growth. With ParcVu powered by Booking Experts, your park can:

• Serve more guests with the same team
   
• Make guest bookings, check-ins, and communications faster and easier
   
• Gain actionable insights to improve marketing, occupancy, and revenue
   
• Simplify holiday home management and owner communications

Curious how ParcVu powered by Booking Experts can help make bookings and guest check-ins easier at your park? Book a quick call with our team and see it in action.