From Flexible Stays to Smart Tech: The 2025 Recreation Trends You Need to Know
The recreation sector is evolving faster than ever. Today’s guest wants more than just a cozy cabin. To keep your park or campsite ahead of the curve, we’ve compiled five key trends that’ll help you meet the rising expectations of 2025’s guests.
International Guests Are Here to Stay – and They Expect Quality
Over the past few years, the number of international guests has only grown, particularly from Germany, Belgium, and France. What are they looking for? Peace, nature, and quality. Not just in the accommodation, but in communication and service too.
So, ask yourself:
- Is your website well-translated?
- Can guests pay using their preferred payment method?
- Is your communication clear and welcoming?
Small tweaks here can make a big impact on international guest satisfaction.
Fewer Hands, More Tech
Finding staff remains a challenge, and automation isn’t a luxury anymore—it’s a necessity. Think smart integrations for things like cleaning schedules, self-check-in, automatic payments, and real-time connections with OTAs.
Guests want speed and convenience, and with the right tools, you save time, reduce costs, and enhance the guest experience. The result? A calmer workspace and happier guests.
Flexible Stays Are on the Rise
Guests don’t want to be locked into arriving on specific days anymore. They book when it’s convenient for them—often last minute. That’s where flexibility comes in. By offering flexible check-in/check-out dates, night pricing, and dynamic pricing, you can fill those off-peak periods while still offering a tailored guest experience.
This is how you increase occupancy during quieter times and meet guest needs with ease.
Experience Over Everything Else
It’s not just about having a roof over your guests’ heads anymore. Today’s travellers are all about experiences: wellness, outdoor activities, local experiences, or unique overnight stays.
Campsites are developing glamping options, holiday parks are building sky cabins and wellness lodges, and food & beverage services are becoming part of the mix. All of this helps to extend stays and increase spending per guest.
Make Proactive Decisions Based on Your Data
Who are your guests, really? When do they book, how long do they stay, and when do they drop off? By analysing your data (and using it wisely), you can pinpoint opportunities to improve and better meet guest needs.
Use your PMS data or Google Analytics to track booking patterns, then send automatic reminder emails a month before their favourite time to book.
Finally: Keep Your Offering Fresh
Guest expectations change quickly. What was trendy last year is often standard by this year. Keep innovating. Get inspired by fellow entrepreneurs, stay connected with your audience, and be bold in making decisions that will future-proof your park.
Need Help Staying Ahead?
Curious how Booking Experts can support you in this? We’re always happy to chat and brainstorm with you.