From Paper Reservations to Professional Growth: The Success Story of Camping Geuldal
Nestled at the edge of the picturesque Limburg landscape, Camping Geuldal is a family-owned business that has welcomed guests for three generations. Maike Vaessen and her husband now run this unique spot, where nature, hospitality, and professionalism come together seamlessly. “Up until ten years ago, we both still had jobs on the side,” Maike recalls. “But the camping business grew so rapidly that my husband made the leap to work full-time in the company. Two years later, I followed suit. With my background in marketing, I was able to support that growth.”
"The growth has been massive—our revenue has increased tenfold in the last 7-8 years."
From Reservation Books and Excel Sheets to Booking Experts
Eight years ago, Camping Geuldal was still using a physical reservation book and handwritten invoices. “On Sundays, I’d spend the whole afternoon with a pen in my hand,” Maike laughs. “Then we moved to an Excel board, and eventually, we upgraded to Tommy Booking Support. Back then, we had around 100 pitches, so it worked just fine.”
But their ambition didn’t stop there. The campground grew quickly to 270 pitches and expanded its offerings to include various accommodations. “With that growth came the need for a reservation system that could scale with us. That’s when we found Booking Experts and Booking Boosters.”
More Than Just Software
What Maike appreciates most is the full package that comes with Booking Experts. “The combination of Booking Experts and Booking Boosters is exactly what we needed. The integration between the two ensures everything runs smoothly, from reservations to marketing.” As a marketer, Maike especially loves Booking Boosters’ proactive approach. “They constantly monitor our performance and react immediately to our occupancy. It feels like an extension of our team.”
The user-friendliness is another major win. “The CMS is simple and intuitive. Receptionists can jump in quickly, and our new colleague had already worked with BEX Academy at school, which made onboarding a breeze.”
Smarter Pricing and Better Guest Communication
Dynamic pricing is now a key part of Camping Geuldal’s strategy. Working with MEER Leisure, the team continuously optimises pricing strategies. “They help us with timing and give us the confidence to raise prices when we can. That’s incredibly valuable.”
When it comes to guest communication, the campground has made huge strides. “The automated emails have been a game changer in the guest journey. The stats are not only useful but also really motivating when sharing our successes with the team.”
Maike is clearly excited about the collaboration. “The system is truly idiot-proof. Once it’s set up, everything runs by itself. For me, as a marketer and entrepreneur, it’s exactly what I need.”
Her advice to fellow entrepreneurs? “If you want to grow and professionalise, Booking Experts is the right choice.”
Curious to See How Booking Experts Can Work for You?
Book a meeting with us today, and let’s explore how we can help your business grow, too.
