Increase conversions in 2025 with a user-friendly website
The online travel world is evolving at lightning speed. While a beautiful website was once enough to convince visitors, by 2025 travellers will expect a super-fast, user-friendly, and mobile-optimised experience. Booking Experts helps holiday parks, campsites, and accommodation providers design their websites and booking engines so that visitors stay engaged and complete their reservations more quickly.
Why usability is more important than ever in 2025
Online visitors remain impatient, but now they are also more discerning than ever. In a world where AI-driven recommendations, mobile payments, and one-click checkouts are the norm, users will abandon a website at the slightest sign of frustration.
Slow loading times, an unclear booking process, or an overload of options can cause potential guests to switch to a competitor within seconds. Effective conversion optimisation therefore begins with a clear, smooth, and intuitive user experience.
6 tips to improve your website and booking street
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Make a strong first impression
The first few seconds are crucial. Ensure visitors immediately understand who you are and what you offer. Use clear headings, attractive visuals, and highlight your unique features right away (such as a seaside location, child-friendly facilities, or a sustainable holiday park).
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Build scannable pages
Visitors want to make decisions quickly. Use clear, concise text, short paragraphs, bullet points, and visual elements such as icons or photos. Emphasise important words with bold text and include internal links to guide visitors effortlessly to your accommodations or offers.
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Keep the design consistent and calm
A website cluttered with too many colours, buttons, and widgets is counterproductive. Maintain a consistent look, with set positions for call-to-action buttons like “Book Now” or “View Accommodations.” The fewer distractions, the more likely a visitor is to complete a booking.
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Simplify the search & book function
The booking process should be intuitive. Avoid too many or unclear filters, and provide smart, relevant options. Highlight the distinctive features of each accommodation. The faster a visitor finds a suitable option, the more likely they are to complete their booking.
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Optimise the check-out process
In 2025, guests expect a smooth checkout experience similar to online stores. Include popular payment methods such as Apple Pay, Google Pay, and Klarna. Remove unnecessary fields and make each step as simple as possible. Every extra click increases the risk of losing a booking.
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Offer clarity and transparency
Additional costs, options, or steps should be crystal clear. Display the total price immediately, explain floor plan choices simply, and avoid overwhelming visitors with excessive upsells. Too many options slow down the process and increase the chance of someone abandoning their booking.
Improvements at Booking Experts
Based on user testing and tools such as Hotjar, the Booking Experts team has already implemented several improvements. For example, selecting a specific accommodation or campsite on a map has been made more user-friendly. This reduces frustration and increases the likelihood that visitors complete their booking.
Get started yourself: test your website
Want to know how user-friendly your website and booking engine really are? Ask people around you to complete a test booking on both desktop and mobile. Often, this is the only way to identify where visitors get stuck.
In 2025, the mobile experience will be more important than ever: more than 70% of bookings made by Booking Experts’ customers now come from smartphones.
Conclusion
A user-friendly website and an optimised booking process are key to generating more conversions in 2025. By guiding visitors with a clear structure, scannable pages, and a smooth checkout experience, you can reduce dropouts and increase your bookings.
Want to get more out of your website? Our team is happy to help you optimise your website and booking process so that your visitors become satisfied guests more quickly.
Contact us and find out how we can increase your conversion rate.