The future of holiday parks: Creating seamless guest experiences with technology

September 18, 2025

The changing landscape of holiday parks

Many parks today still operate with fragmented systems, juggling disconnected tools and manual processes that create inefficiencies and increase costs.

Meanwhile, guest expectations are evolving. Today’s visitors want:

Convenience – smooth, seamless interactions at every step
Personalisation – tailored recommendations and offers
Connectivity – always-on access to digital services
Sustainability – eco-conscious and responsible operations

Parks that shift from fragmented systems to integrated, guest-centric operations are positioned to stay competitive and thrive.

Industry trends & developments

Across Europe, several shared trends are shaping holiday parks:

Digitalisation & automation – Streamlined operations reduce manual work.
Market consolidation & professionalisation – Integrated platforms and professional management are raising standards.
Wellness & experience-driven travel – Guests prioritize experiences and wellbeing alongside traditional amenities.
Reduced vendor/IT risk – Fewer vendors and secure systems simplify management.
Climate resilience & sustainability – Eco-conscious operations are increasingly expected.
Staff shortages & efficiency pressure – Technology enables smaller teams to deliver high-quality service.

Parks embracing these trends are set to deliver efficient operations, happy guests, and sustainable growth.

The digital guest journey

Technology now shapes every step of the guest journey: before, during, and after their stay.

1. Pre-Arrival: Holiday begins at home

Even before guests arrive, digital tools set the tone for a seamless experience.

Digital welcome packs
Travel directions and check-in times
Upsell offers and add-ons
AI-driven personalised recommendations
Automated reminders and notifications

2. During Stay: Park as a digital assistant

Once guests arrive, the park becomes a connected companion:

Self check-in and keyless entry
Park app with maps and activity booking
Real-time service requests
Cashless and contactless payments
AI-driven personalisation

Connectivity is essential. Reliable Wi-Fi, smart TVs, and digital park entertainment enhance the guest experience and attract new audiences, including remote workers and digital nomads.

3. After Departure: The relationship continues

The guest journey doesn’t end at check-out:

Express check-out and automated payments
Feedback surveys to capture insights
Loyalty offers and retargeting
AI-driven guest reactivation campaigns

Smart post-stay engagement helps parks turn one-time visitors into repeat guests and advocates.

Business impact

Digital transformation delivers clear operational and commercial benefits for holiday parks. By automating administrative tasks and integrating digital tools, parks achieve greater efficiency, lower costs, and better staffing. This allows teams to focus on delivering outstanding guest service and building guest loyalty.

Technology provides real-time data and actionable insights, enabling smarter decisions, personalized marketing, and more effective engagement that drives repeat visits and higher revenue. Secure digital payments and strong data privacy measures help build lasting guest trust and a positive reputation.

In short, technology enables happier guests, smoother operations, and stronger business results.

The risks of standing still

Parks that delay digital transformation face growing risks:

OTA dependency – Higher commissions, less control over guest data
Guest dissatisfaction – Slow check-ins, poor Wi-Fi, outdated experiences
Operational strain – Manual work, staff shortages, rising costs
Missed opportunities – No upselling, weaker repeat bookings, and weaker loyalty

Standing still is not neutral. It is a risk to long-term success.

Sustainability through smart technology

Digital innovation also supports sustainability. Reducing paper usage, streamlining operations, and enabling smarter resource management help parks operate more efficiently and responsibly, meeting the expectations of eco-conscious guests.

Shaping the future together

Across France, the Netherlands, and the UK, one message is clear: technology is shaping the future of holiday parks. Acting now turns today’s insights into tomorrow’s advantage.

The future is connected. The time to act is now.