On 17 March, the global recreation industry turns its focus to the Netherlands for Embrace 2026, Booking Experts’ premier knowledge event for holiday park innovation. It’s where park owners and industry leaders gather to celebrate the sector and define what’s next.

The theme for 2026? Level Up.

In a landscape that’s constantly changing, standing still is not an option. For us, "Level Up" represents the smart choices and continuous improvements that ensure your park leads the market.

Development takes centre stage at the Midden Nederland Hallen. This includes the evolution of holiday parks and campsites, as well as the professional growth of those managing daily operations, commerce, marketing, and the guest experience. Through Dutch-language knowledge sessions and keynotes, industry experts and peers will share their insights on critical themes such as digitalisation, profitability, and professionalisation.